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Digital Fundraising Manager

Company name
Hispanic Scholarship Fund Inc

Gardena, CA

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Who We Are/What We Do Founded in 1975, the Hispanic Scholarship Fund empowers Latino families with the knowledge and resources to successfully complete a higher education, while providing scholarships and support services to as many exceptional Hispanic American students as possible. HSF strives to make college education a top priority for every Latino family across the nation, mobilizing our community to proactively advance that goal – each individual, over a lifetime, in every way he/she can. HSF also seeks to give its Scholars all the tools they need to do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come. As the nation’s largest not-for-profit organization supporting Hispanic American higher education, HSF has awarded over $500 million in scholarships and provides a range of impactful programs for students, HSF Scholars, Alumni, and parents. For more information about the Hispanic Scholarship Fund, please visit Department Description The Development Department is HSF’s fundraising unit. As such, it oversees all aspects attracting, maintaining, and growing HSF’s financial support by all classes of donors, nationwide, in support of the organization’s mission and vision. Role Description Reporting to the Vice President, Individual Giving, the Manager of Digital Fundraising will be responsible for overseeing and managing the online fundraising program for the Hispanic Scholarship Fund, including all aspects of integrated digital campaigns to acquire new donors, steward and inspire current donors, and grow donor lifetime value. This position has a focus on current and emerging fundraising technologies including online giving, email solicitations, stewardship, social media, and crowdfunding. This role leads in building program strategy of all digital initiatives and executes day-to-day management of the program. This role work in partnership with other digital and marketing efforts of the organization, the Manager monitors and reports on the success of digital fundraising initiatives in support of retention, reactivation, and acquisition goals. In addition, the Manager will work to align digital communications throughout the Partnerships department and act as a key liaison with digital vendors, as well as Marketing & Engagement, Digital, and Donor Operations teams. Job Requirements Digital Fundraising Plan and implement online stewardship and cultivation plans Manage all aspects of online stewardship and cultivation plans for donor and donor prospects, including monthly emails, integrated e-newsletters, special announcements, etc. in collaboration with key internal stakeholders Execute a plan for digital acquisition using display advertising, third-party promotions, paid search, e-appeals, and other types of digital donor acquisition (50%) Participate in developing strategic digital plans as well as recommending improvements to the HSF’s web presence in support of overall donor and dollar goals Continue to integrate digital and social strategies with print and other traditional Annual Giving campaigns Donor Communication Collaborate with the Marketing team to build and maintain a monthly email calendar to establish regular cadence of donor communication Develop custom welcome series, drip campaigns, and other engagement communications to improve conversion, retention, and lifetime value of donors and prospects Digital Programs Create/support digital programs that promote engagement and philanthropic opportunities (25%) Program Analysis: Track performance of online giving campaigns and digital presence Monitor program KPIs, giving statistics, trends, successes, and outcomes and propose recommendations to improve performance Collaborative working with vendors and internal partners (IT and Marketing) to manage all aspects of the digital program, including: Planning, execution, and performance tracking Managing strategic planning of campaigns, data segmentation, and digital testing plan Providing creative direction to designers and writers, editing and finalizing all e-mail copy Managing approval process, ensuring queries reflect final segmentation, overseeing the sending process, and tracking results of each campaign Work with internal organization-wide partners (such as Marketing, social media as well as future online store, etc.) to develop, implement, and optimize digital campaigns that promote donor acquisition and conversion within the social media community and with website visitors in support of Annual Giving goals Collaborate with internal partners to test and optimize online forms and HSF’s landing pages to improve conversion rates, test, and continually improve all aspects of digital donor and fundraising strategy Additional Responsibilities Provide necessary documentation to ensure accurate tracking and reconciliation of gifts between systems (10%) Manage Donor and Donor Prospect Online Forms and User Experience: Create and maintain the HSF’s online (donation & email sign-up) form pages including upgrades such as mobile responsiveness and social sharing Research, test, and explore emerging fundraising technologies and make program recommendations (15%) Assist with additional projects and assignments, as requested ,

Company info

Hispanic Scholarship Fund Inc

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